Semrush Tutorial & Review April 2022 – Use It For More Traffic and Ranking

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Blogging these days have become quite hard but not expensive if you can use your brain.

Our today’s class is about Semrush Tutorial & Review.

If you are serious about blogging then you should know that most bloggers get failed because of their lack of enough data to optimize their Websites.

From creating content to optimizing content, every action of your website should be driven by reliable data.

By the way, you will be happy to know that by this article you will be able to perform several activities like keyword research, competition analyzing, overall site audit, SEO check, and more with this amazing SEO tool (trial available).

Yeah, that SEO tool is the Semrush where you will get a 7-day free trial on your first signup. We will also discuss the pricing later.

But let us begin first!Activate Your Free 7 days Free Trial

Semrush Amazing features – 12 specialty tools :

  • Site auditing
  • Position Tracking
  • Organic Traffic Insights
  • On-page SEO Check
  • Backlink Auditing tool
  • Link Building Tool
  • Social Media Tracker
  • Social Media Poster
  • Brand monitoring and Analysing
  • PPC Keyword Support tool
  • Ad Building

Isn’t Semrush cool?

You are getting all of those amazing features to work for your website. You won’t only get reliable data but also a real expert to take instant actions to improve your website.

Now let’s start with the step-by-step guide of this Semrush Tutorial.

What is Semrush? (Advance Semrush Tutorial)

semrush tutorial

Although we have discussed Semrush, still you should know some more information about it.

Semrush is located in Boston, US. It is a software-based service (SaaS) company. It was founded on 3 August 2008 and was founded by Dmitry Melkinov and Oleg Shchegol.

In the Beginning, semRush used to run only a few features like keyword research and backlink audit.

But slowly it developed and now features 12 prominent and advanced tools to research your business or website.

Professionals bloggers and Digital marketers are using Semrush nowadays.  Semrush is known for its advanced SEO tools, and for data accuracy.

If you see Semrush’s review on Google, you can easily wonder its popularity.

How Does Semrush Pull Data?

When using the Semrush tool, you can see how Semrush Collects data and shows you in an informative way.

Semrush pulls data in two main ways:

The first one is by the search bar: You can view your website’s overall report by entering a site’s URL in the search bar. You can also see your competitors’, discover new things, and make keyword lists.

The second medium is by creating a project: You can also pull data through creating a project. I will show you all this in detail later in this article.

How To Use Semrush

As an SEO tool, Semrush has a bit more features than others, comparatively when it comes to use. You can easily use Semrush if you follow the right way.

We will also discuss the shortcuts of its features and easy-to-use way. Now let’s dig into the use of Semrush tool.

The first step on Semrush is to Sign up for your new account.

You can see the Signup button in the top right corner. Click that.

semrush signup

Then you will be shown the page of putting your email and password.

create semrush account

Put your information and hit the green button to successfully create an account. Then You will be sent a confirmation mail from semrush. Click the link in that mail and verify your account

confirm semrush account

Let me inform the good news: usability is a very strong point when it comes to using Semrush. So, take it easy.

Like every other tool, semrush has a dashboard on it, where you can see the overall performance of your active campaigns at a glance. This is the first thing you will be seen after you login into your newly created Semrush account.

Then you have to create a project for your domain name so that you can take all actions through your project. Also, your every change and work will be saved on your projects.

Create a new project by entering your domain on the “Add new project” section located on the left menubar

create first project in semrush

You will see a pop-up next where you have to enter your domain address and project name. Then you can hit the “Create project” button.

The time of creating Semrush new project is like an unboxing moment.

As soon as you click “Create Project” semrush will redirect you to the page where it will show off its marketing and analytic tools Such as-

  • Semrush traffic analytics
  • keyword research
  • PPC Keyword tool and more

But you can also access those tools by going to the dashboard from the “Main menu” section.

Now you should know about the tools and features of Semrush that you will get in the dashboard.Activate Your Free 7 days Free Trial

Semrush Dashboard Overview

You can see on the above screenshot that I have already settled “position tracking” for bloggingqna. 

We will take a look at “Position Track” later. In the meantime, let’s learn a little more about the rest of our dashboard:

  • Site Audit – This tool is going to be great for you if you are new to Semrush. It performs a detailed analysis of your site and provides an actionable report.
  • On-page SEO Checker – if you already have pages that are ranking on top of google or posts which have potential. Then this tool can show you the way forward. It also analyses on-page SEO factors and, tells you the way to optimize them better.
  • Social Media Tracker – Semrush also has a tool for marketers who cares about marketing. Here you can connect all your business social media accounts and see your followers, likes, posting strategy, and more in one place.
  • Brand Monitoring – By this, you can monitor your Competitor’s activity and mentions. It can check whether your competitor is a website or a social media profile.
  • Notes – One thing everyone cares a lot about is SEO. Semrush is always here to imply your SEO knowledge by letting you know the important and daily updated information regarding SEO. You can see it on the “Notes” card.
  • Semrush Sensor – When it comes to SEO updates, the Semrush sensor can check the volatility of SERP by which you can see the algorithm changes and check if your website has a good volatility score or if your site is affected.
  • Backlink Audit – You may know that backlink is the second most important term for SEO after on-page optimization. Semrush can run deep research on your external link profile and provide you the probability of harmful backlinks.
  • Organic Traffic Insights – it carries data from Google analytics including average data session, bounce rate, ranked keywords, errors, and so on. Also, it can identify keywords that are not provided on your account, which is quite a hassle job.
  • Display Advertising Tool – it shows you the banner and ads you are currently running for your domain. You can also spy on your competitor’s advertisement display and strategies.

Activate Your Free 7 days Free Trial

How to add Domain in Dashboard

I think by now, you are somewhat cleared with the miniature things of Semrush Dashboard. Now should we step for the other exciting features?

Are you excited?

I know you are, Let’s dig deep into this Semrush Tutorial & Review.

Wait, don’t rush. There’s still a thing to do and that adds your Domain. Enter your domain on the card above on the dashboard labeled “Add domains and monitor their performance

And click “Add domain“. Then the panel will take a load and show you the domain along with significant metrics. You will see:

  • Authority Score
  • Total organic traffic
  • Your ad’s traffic
  • Link Profile
  • Active visible advertising’s

After you are done with adding your domain. it’s time to run a complete deep analysis. This will take us to the first Feature of Semrush that I will discuss below

Now, let’s dig into the ” Domain analysis” part of our Semrush Tutorial.Activate Your Free 7 days Free Trial

1. Domain Analytics using Semrush

Click on your Domain name from the “Domain overview” page and you will be redirected to the analytics page.

Then simply enter the domain you want to analyze and hit ‘search‘. But the problem here is you should need to analyze your domain again and again as it often takes updates.

So, better to add the domain to your projects first to save the data. You can also put your competitor’s domain address here to generate data and take action.

But you can also see and research your competitors by entering domain addresses. Semrush will show your competitors themselves!

This page will show you the loaded information about your competitor as soon as you click ‘search‘.

It will show data according to four topics:

  • Organic Search Traffic – How much traffic you are getting by search engines through SERP and it will also let you know the competitors for your keyword.
  • Paid Search Traffic – the keywords which are ranking and letting you gain traffics and the sample ad text will be shown here.
  • Backlinks – It will show you the number of your link profile. It also shows the most used anchor text in these links.
  • Display Advertising – where are your advertisements running and which of your landing pages have the most impression.

The top portion of your Domain Overview page will show metrics on five things:

  • Authority score
  • Total organic traffic
  • Paid Search Traffics
  • Backlinks and
  • Display Advertising

If you don’t have any PPC then the “Display Advertising” will remain zero.

By the way, those five topics are not the most important thing. There are far more crucial data groups to take high-impact actions on your marketing plan.

Let’s see all of them.

(a) Keyword Analytics

Most people would love to research their preferable keywords. That’s the most interesting part you are going to do by Semrush as an SEO Analytics tool.

This shows the visitors you get through SERP listings.  You will see the five keywords responsible for your organic traffic on the card of “Top Organic Keywords” located below your “Domain Overview” page. 

Let’s discuss all of the columns below:

  • Position – By this column, you can see the keywords for which you are currently ranking. For example, From the above picture, we can see that my website is currently ranking for the “my response is on my own….” keyword.
  • Volume – you can easily determine traffic potential for your keyword. The values of this column represent the average monthly search.
  • CPC – this shows up the value marketers are willing to spend for that keyword on SERP. The more the CPC, the more that term is profitable.
  • Traffic % – Don’t think that the amount of monthly search of a keyword is the number of visitors you will get. Suppose, “my response is on my own website” keyword gets 900 search monthly but that’s only 7.6% responsible for my traffic.

Next to that keyword section, you will be seeing the column of metrics that impact organic traffic.

To check the full listing of your organic keywords, take a look at “View details”. That will take you to the “Positions” page of your domain’s organic research report.

(b) Targeting For Your Ranking Keywords

If your intention is to research keywords for SEO. Then don’t ignore your already ranking keywords. Let me show you something:

As you can see, I have ranked on the 1st position for “my response is on my own website” keyword and I got 5.80 traffic by that keyword.

Even though the keyword is getting 30 searches monthly. But I am not able to get a fair share.

Why?

Because there are more pages along with me on Google. Visitors may search for one term but divert when they saw similarly another. It is very actual by the way.

So, you can’t get all of the traffic to your post specifically. Everybody knows that Google eats most of the traffic by its first page. 

Ranking for a new keyword is not that hard if we do SEO correctly. But man, I am not getting at least half of the traffic through my position(1st).

However, to easily check your more ranked keywords, go back to the “Domain Overview Page”. The organic position distribution will show those keywords.

There are more when we will go for Semrush Keyword Analytics Feature.

For now, Let’s move to another one.Activate Your Free 7 days Free Trial

(c) Spy Your Top Organic Competitors

Searching for more ideas to donate to your SEO Campaign?

Why work so hard when you can easily find what works for your competitor!

Firstly, we have to find who is our top organic competitor? Not to worry! We don’t have to perform hardcore research anymore.

Fortunately, Semrush made it very easy for us.

Below the “Top Organic Keywords” section you can find the column “Main Organic Competitors

It let you know the websites which are competing for the same keywords as you.

You may be thinking of those numbers next to the competitor’s domain name.

The “com. Keyword” term stands for common keywords and the “SE Keywords” stand for Search engine keywords.

Common keywords are which for you and your competitors are ranking for and Search engine keywords are the entire keyword pool of your Competitor.

Click “More Details” to reveal more data.

What to do next?

The rest is simple! Tap into your competitor’s organic keywords and use those on your page to boost your strategy .What can you do else with your competitor’s keyword data:

  • Identify the gaps in your content to generate more content ideas.
  • You can find profitable PPC keywords and use them to boost your content.
  • Lastly, discover long-tail keywords to drive more traffic to your site. 

Professional blogger and online entrepreneur Neil Patel says, “If you can use your keywords wisely, you can get over 45% of success”

That’s why research more and more for the best and suitable keywords for your business.

(d) Website Backlinks Profile

Whatever you do but do not forget about your link profile. That’s also an important part.

Do you know? The factors that google rely on to calculate your rank position are majorly your contentwebsite performance, and link profile.

We will discuss those three factors by the end, that how can you use semrush to optimise those three topics.

But for now, let’s talk about the link profile optimisation. Well, what do you mean by the link profile?

That simply means the collection of inbound links that you got from other websites.  You can build a healthy link profile through guest posting, broken link repairing, link buying and so on.

Your backlinks contribute to your profile which increases the ranking potential in the eye of search engine. Semrush can show a very accurate list of your whole indexed links

The URL’s on the left side is the websites which are providing you links. And the right side URL’s are the text (anchor text) containing your website page links.

Anchor text is the word or phrase which contains a link.

Keep in mind that anchor texts are very important for your backlink profile. It shows the reliability of your content to search engines.

Below is a video tutorial in Hindi To understand anchor text in better way.

(e) Check Your Websites Full Backlink Report

Just click “View details” to see your full report with accurate data.

This page will show your backlinks with significantly important pieces of data regarding:

  • Referring domains and referring IPs – on your full backlinks report page, you can see the “referring domains” metric which is the total number of websites that are providing you the link, and the “referring IPs” metric can detect the location of those websites which helps google to identify manipulative practices.
  • Backlink Types – Links are not only found in the anchor text. This column can show you whether your backlinks are images, web form or framesets.
  • Follow vs Nofollow – “Follow” commanded links tell the search engine to pass on that link which impacts directly to rank your page. On the other hand, “nofollow” commanded links tell the search engine not to pass on that certain link. Website owners usually keep their comment section “no follow” to prevent search engines to read that part

Analysing a sites link profile has several benefits. With the help of Semrush, we can:

  • Remove suspicious inbound links that might be planted by violent competitors.
  • Discover our most valuable link sources.
  • Identify the link which has got the most links.
  • Spy on the link profile of our competitors and knowing their link sources so that we can try to gain links from the same sources.
  • Find and fix broken links

Remember these points and practice constantly to invent new strategies yourself. We will revisit the link analysing part when we will perform deep researchers.

For now, let’s discuss another feature.Activate Your Free 7 days Free Trial

(f) Display Advertising

Have you ever advertised for your business before?

If never, then it is normal to confuse display advertising. Basically, you can see paid search advertisements on the SERPs.

For example, if you search “Web Hosting Services in India” on Google, you will see up to four advertisements regarding that search term.

paid ads

But see Display advertisements are also the ad’s which are seen in websites like the below.

Google display advertising network has over two million platforms where advertisements are provided. Google services like Gmail, Adsense, Youtube are also part of that.

If you wanna perform display advertising, Semrush can really help you to show the right path. A competitive domain analysis can help you see the top-level ad’s of your competitors to monitor them.

You can see the text and image ads at the bottom of your “domain overview” page.

You can easily get their ad’s strategy to imply yours. Okay, I think we are done with our domain analytics page and we should go forward.

But keep in mind, we are not fully done yet. We will research new strategies and techniques later to master the “Domain Analytics”.

2. Find Profitable keyword opportunities using Semrush

On this step of our Semrush Tutorial, we are going to find the most profitable and strong keywords for you.

But before you get too much excited we have to perform strong keyword research to assure the reliability of that keywords for your site.

And Keyword research tools that semrush features will help you to authentic the keyword that you have obtained. The fastest way to perform keyword research is from the search bar of “Keyword Overview” page of Semrush.

To go there, select “SEO Toolkit” from the menubar located at the top left side.

And then hit “Keyword Overview”.

I will just step forward and see the keyword report for the term “Grammarly discount”.

The “keyword overview” page will simply show you the metrics of that keyword value. On the left, we will see organic and paid search data such as:-

  • Organic Search Volume
  • Number of Organic results
  • Average CPC for that term
  • Keyword PPC competitiveness rating

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